Gino Restori (of Carhartt fame) got his shop going, RUGGED STORE, in the center of his home town of Clermont-Ferrand.
If you ever find yourself in the center of France, drop by and check out his collection and meet some of the coolest cats in in the region.
Here a sneak peak…

this one is all about brand building, hence the big logo..

Some nice detailing though..